Small Business Social Media Basics - Three Tips

As a small business owner the thought of spending one more dime on your advertising budget probably sends shivers up your spine. You know you've got to do it but, especially today, cash is tight. One of the beautiful things about the web today is the ability to get free exposure on websites like Twitter, Facebook and more. It does not cost you a dime to create a Twitter account, put together a Facebook page or setup a Linked account. All it takes is a bit of time and a little know how.

When you start out looking to use some of these social media sites to advertise your business sit down and create a plan. You want to lay out three distinct points in this plan.

First determine, realistically, how much time you (or an employee) can dedicate to a social media campaign. Successfully building exposure, brand recognition and dedicated followers takes consistent effort over the long run. Just sitting down one night and plowing a few hours into creating accounts will get you nowhere. It is an hour a night? Maybe it's only a couple hours a week. Whatever it is decide what time you can afford to spend and dedicate yourself to actually putting that time in each and every week.

Secondly determine what your specific goal is. What do you want to get out of the time you invest in Twitter, Facebook and the others? Make it laser specific and not something as vague as "Make more sales." Especially when starting out pinpoint a definite goal that you can track and monitor. For example, say you've just started to carry a new line of product. Perhaps your social media goal is to increase the sale of said product over a certain period of time. Make it small, targeted and manageable. Now spend your time looking for, and connecting with, people on these social media sites that are interested in that product. As you build a base of followers you can interact with you'll notice they naturally start to explore more of your product line.

Lastly, and this is the hardest part, is you've got to do it. If you dedicate 1 hour a night then make darn sure you put that time in. Read and learn about how to become effective in the space. I'd wager that 9 out of 10 people that start on social media quit right before they start to see results. To borrow a massively overused saying - the online game is a marathon, not a sprint.

Visit BillyIrish.com for tips on creating, managing and getting the most from your small business website. Bill has been working for and running small businesses his entire life and helps others increase profits and sales from their small business websites. Get some small business website help!

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How to motivate people to buy a product that can teach them how to loose weight

When it comes to selling a product there is just nothing that can do the magic like motivation. Most people who want to buy a product want to know what it can do for them. So when you are selling a product you have to be able to convince the person you are intending to sell the product to that it can deliver on its promise. People often want to be told what to do and you as a marketer must take advantage of that.


Let’s use an example of a weight reduction product as case study. If you want to show someone with a weight problem how the product you are selling can do the magic for them you have to be able to show a proof of how the product has helped to change your own life to that person. Show a picture of your progression from the time before you started using the product right up to your present day. You can also do a video on this; a short documentary that shows you working out or doing what you have been told to do in the instructional manual. People often believe what they see.

On your sales letter you have to scream these words as loud as you can—YOU CAN DO IT! Tell them they have come to the very place where it all ends. Tell them not to give up and that your product can deliver on its promise. Convey your message in a way that it expresses how you feel the emotional pain they are going through every day living with that burden, that fat, that weight. Let them know how they can become that beautiful woman or handsome man again. Finish your letter with a closing remark: I know you will do it, I know you are going to make a wise decision even if you don’t make it today comeback tomorrow.

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