Friday, December 12, 2008

Article marketing- article gets used on website!

By: viay karan

You're probably quite aware of the value of having fresh content on your website and bog. Many people who own websites visit article reprint directories on a regular basis to get new content for their sites. When you submit an article to a directory, you are allowing other website owners and loggers permission to add your article to their site - for free. However, they need to include an 'about the author' box at the end of the article. You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site. When your article gets used on someone's website, everyone who reads the article sees your author bio and the links back to your website. A good article can wind up on hundreds of websites, where many people can read it. And how many of those people could click your link and visit your website? These article directories are easy to find. Just do a Google search for free article directories and you'll find a bunch. Some of them are specific to certain topics, while others will accept articles on almost any subject or go to

You can submit your article to multiple directories and you can even get software that will automate the process for you. You have virtually unlimited topics to write about. What is your website about? Get creative in thinking up topics. If someone would want to visit your website to learn something, write an article about that. For example, if you sell Tupperware you could write an article about food related topics or even about the fact that you can use those plastic containers for organizing toys, bathroom items or even screws and bolts in the garage. If you don't like writing, it's not the end of the world. You can hire ghostwriters to write the articles for you, for anywhere from $5 to $20 for a 500 word article. Once you give the ghostwriter the topic and any keywords you want to target, they'll do all the writing for you. And some will even do the submission to the article directories so you can spend your time on other tasks your article is your opportunity to establish yourself as an expert. The best articles (and the ones that are most often picked up) are focused, easy-to-understand and helpful to your readers. The article is not the place to be promoting your product or least not blatantly. If your article is too self-promotional, or filled with too much hype, many sites will choose not to run it you can visit

Although some links can be helpful, too many links will often detract from the article itself. If most of those links point to your site, many publishers will be turned off. Also, many publishers will strip out all links except for those that appear in your resource box. At the risk of sounding obvious, spell checks your article and have a friend or colleague--I use my mom--double-check it for grammar, punctuation and coherence. What may be clear to you may not be clear to a layperson. That's why the best authors rely on great editors. Good Resource Box Tips The resource box is where you get "paid" for your expertise. It's for lead generation and link building. And like almost every other type of marketing out there, it's best to keep things simple and uncluttered. Most experts agree that if you try and get too promotional here you may turn off potential publishers.

A good resource box contains your name, business, and a description of your services. If possible and applicable you can include your unique selling proposition...assuming you have one. Also, make sure you include a link back to your own Web site. If you have several Web sites it may be best to just choose the one that is most closely aligned to the topic of the article.

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